From Playful Concept to Luxury Branded Macarons for Bollinger
Macarooner ❤️ Bollinger
Every bespoke project begins with an idea.
Our collaboration with Champagne Bollinger started with a simple yet delightful concept image: a pink piggy macaron placed on a Bollinger napkin. This small moment became the foundation for a much larger creative journey — one that transformed an initial idea into a fully realised presentation and, ultimately, into luxury-branded macarons crafted specifically for a world-renowned House.
Our task was to elevate this into something more authentic, more expressive and more aligned with the level of craftsmanship both brands represent. So we took the napkin concept and developed it into a beautifully curated round presentation box filled with oversized piggy macarons. Each face was sculpted by hand using natural ingredients, giving every macaron its own personality — cheerful, characterful and irresistibly cute.
This round box became the true first version of the concept. Not just a single macaron on a napkin, but a complete experience — thoughtful, cohesive and crafted with intention.
Yet as charming as the piggy collection was, we knew the journey was not finished. When placed alongside Bollinger’s rich black and gold crest, it became clear that the next evolution needed to move towards a more refined, heritage-aligned aesthetic. And so the transformation continued, leading to the elegant Bollinger-printed macarons that ultimately became the final design.
Crafting for Bollinger demanded something very different.
Something refined, understated and beautifully aligned with their iconic visual identity. So our creative process shifted gear. We moved from playful expression to luxury design, from whimsical faces to the timeless Bollinger crest.
The shells were redeveloped in an elegant champagne cream tone, using only natural ingredients. The logo was refined for clarity and balance. And as each macaron was assembled, the entire collection began to feel like a tribute to the Bollinger universe — classic, sophisticated and unmistakably premium.
The transformation was complete.
A beautiful round box, filled with oversized handcrafted macarons, each one printed with Bollinger’s crest with absolute precision. Subtle. Confident. Luxurious.
This project reminds us why bespoke work is at the heart of Macarooner. It is not simply about creating a dessert. It is about capturing the essence of a brand through texture, flavour and design. It is about elevating moments through craftsmanship. And above all, it is about creating something unforgettable.
If your brand is looking for a luxury, personalised macaron experience for events, gifting or activations, our team would be delighted to bring your vision to life.
