Macarooner x Hugo Boss - Turning Brand Identity into Edible Art

At Macarooner, we don’t just bake — we translate brand identities into edible masterpieces. Our recent collaboration with Hugo Boss was the perfect example of this philosophy in action.

The Brief: Luxury in Every Detail

When Hugo Boss approached us, their vision was clear: create a collection of luxury macarons that reflected their brand’s essence — bold, refined and modern. Every element had to align with their high standards, from the flawless finish of the shells to the precision of their iconic BOSS logo.

The Creation: 120 Bespoke Statements

Over the course of this project, we handcrafted 120 macarons, each one a luxurious statement piece. We curated a minimalist colour palette inspired by their campaign visuals and matched it with elegant, balanced flavours — a harmony of richness and sophistication. Every macaron featured precise digital printing of the BOSS logo, ensuring brand recognition at first glance, while the textures and flavours delivered an indulgent sensory experience from first bite to last.

Our Craftsmanship Standard

As artisans, we hold ourselves to the highest benchmark of perfection:

• Smooth, flawless shells with no cracks or blemishes
• Well-developed feet for structure and elegance
• Light crunch and soft chew for textural balance
• Even, vibrant colour tones that align with brand palettes
• Stable, luxurious fillings that enhance flavour without overpowering

This commitment to design-driven precision is what makes our creations more than desserts — they are brand storytelling in edible form.

The Presentation: Unboxing Luxury

The macarons were presented in sleek, premium packaging designed to feel like a continuation of the Hugo Boss experience. Each box opened to reveal perfectly aligned pieces, instantly creating a sense of anticipation and exclusivity.

The Impact: A Memorable Brand Moment

For Hugo Boss, these macarons weren’t just a sweet treat — they were a tactile, visual and gustatory expression of their identity. The collection made a statement at their event, reinforcing their brand values in a way guests could see, hold and taste.

Our Vision for Collaborations

Our mission is to become the leading partner for luxury brands seeking edible artistry. For us, every project is an opportunity to:

• Elevate brand storytelling through taste and aesthetics
• Create personalised, memorable moments for clients and guests
• Deliver uncompromising quality and creative excellence

Let’s Craft Your Brand in Flavour

Whether it’s a high-profile fashion house, a premium product launch or an intimate client gifting experience, we turn brand identity into luxury you can taste.

📩 Get in touch: bite@macarooner.com | www.macarooner.com